4.3 • Ring: THE HOW
AWC Institutional Visual Identity: 72/24 Color Wheel & Font Rules
Identidad Visual Institucional de AWC: Rueda de Color 72/24 y Tipografía
The 72/24 Color Wheel
| Role | Color | Approved Use |
|---|---|---|
| Primary Dark Red (72%) | #680014 | Banners and headings; white text on top |
| Matador Red (72%) | #BA0C2F | Borders and accents only |
| Sky Stone Turquoise (24%) | #2CCCD3 | Badges with black #000000 text, or border accent on #680014 |
| Institutional Navy | #002147 | Secondary headings and table headers |
| Compliance Green | #004d26 | VERIFIED and pass labels |
| High-Contrast Ink | #111827 | Body text on #ffffff or #f8fafc |
Font Rules
- Proxima Nova (or a close sans-serif fallback) for headings, navigation and body text.
- Garamond for formal, editorial callouts and quotations.
- Never use color alone to carry meaning; pair it with a text label.